Top 5 Social Apps in Australia Q2 2021: A Unified Platform Analysis

In the second quarter of 2021, the top 5 social apps in Australia - Facebook, TikTok, Instagram, Reddit, and X - demonstrated varied performance in terms of downloads, revenue, and active users. These insights are drawn from Sensor Tower's comprehensive data.

Facebook experienced a steady trend in weekly revenue, peaking at about $60.8K in the final week of June. Downloads remained relatively stable, fluctuating between 40K and 48K throughout the quarter. Active users showed a slight increase, moving from approximately 19.3M at the beginning of April to around 19.5M by the end of June.

TikTok saw a significant rise in weekly revenue, starting at around $38.8K at the end of March and reaching about $113.4K by the last week of June. Downloads also exhibited an upward trend, with weekly downloads increasing from 45K to approximately 54K. Active users grew from around 5.5M to nearly 5.9M over the same period.

Instagram showed a gradual increase in weekly revenue, peaking at about $1.6K in the final week of June. Downloads varied, with a notable peak at around 45K in late May and another at 46K in mid-June. However, active users slightly declined from approximately 8.5M at the end of March to around 8.2M by the end of June.

Reddit experienced fluctuations in weekly revenue, reaching a high of about $3.4K in early June before dropping to around $2K by the end of the month. Downloads showed a peak at approximately 25.5K in early June. Active users remained relatively stable, hovering around 950K throughout the quarter.

X had a notable spike in weekly revenue, peaking at around $528 in late May. Downloads were relatively stable, with a slight peak at about 21K in early May. Active users remained consistent, with minor fluctuations around the 2.2M mark over the quarter.

For more detailed insights and analysis, visit Sensor Tower.